The more we research, evaluate and analyze every project, the closer we get to reality in our planning process. This has enabled us to reach a sure-footing, relatively painlessly, in the implementation of our operating businesses.

We have rapidly built a reputation for the quality and quantity of information we maintain on our target markets. Our research team processes a wealth of information in their pursuit of new ventures – their intelligence, diligence and experience are an essential asset within Al Soor.

Our methodology has been developed over the years to ensure that our research capability is a leading edge; every assertion made by our professionals, whether for internal approvals and implementation of our businesses, or conducted on behalf of clients, is verified and tested; where appropriate, we support our internal capability by consulting external experts. We have a network of specialists whom we can call on to appraise projects in a number of fields, adding the voice of practical experience relevant to the analysis.

Our pre-feasibility research is focused and conservative. We require certainty in our assessments of demand, competition and prices, our analysis of costs and estimated returns, and our identification of risks and relevant sensitivities for each product and for each market.

In each business which passes pre-feasibility criteria, our business planning capability moves on to investigate potential industry partners. We identify organizations which would benefit from joining with us in a new venture and which will provide us with the right technology, the best structure and the greatest efficiency from the beginning, whilst minimizing start-up risk for ourselves and our co-investors.

Consistently High Quality, Time After Time

Harnessing and implementing change can only be accomplished by an almost obsessive drive towards quality. We are constantly examining our quality in all its aspects and in all our procedures. We aim to build quality systems which will exceed the requirements of Al Soor in the years ahead. We build quality into what we do and what we will do, anticipating the projects yet to come.

We are a young company which we plan to make an old company during the decades ahead, but with a mindset that continues to thrive on the new. We know we must always have a competitive edge in our products and services. We do not allow the fluidity in our organization to dilute our quality. Whilst we champion change, our standards are unwavering.